Leadership

The One Skill Every Millennial Must Master!

Posted by on Sep 9, 2014

As someone that mentors and coaches leaders and friends, I’m often asked what one skill should I focus on mastering.. my answer STORYTELLING! Storytelling to me isn’t...

Read More

Social Media

Social Selling: Why It Is Time And How To Get Started

Posted by on Sep 30, 2014

Back in 2011 Google released a study called “Zero Moment of Truth.” The purpose of the study was to better understand the informed consumer who was able to create buy/sell...

Read More

Technology

4 Customer Experience Lessons From Camping Out For An #iPhone6plus

Posted by on Sep 19, 2014

Happy iPhone 6 Day! Yes today is iPhone6day as everyone on any social network is well aware.  Living in Arizona the chore of waiting in line overnight is quiet comfortable...

Read More

Guest Blog

Why You’re Failing at Your Social Selling Campaigns by @RonSela

Posted by on Sep 23, 2014

The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers are a...

Read More

Recent Posts

Social Selling: Why It Is Time And How To Get Started

Social Selling: Why It Is Time And How To Get Started

Sep 30, 2014

Back in 2011 Google released a study called “Zero Moment of Truth.” The purpose of the study was to better understand the informed consumer who was able to create buy/sell parity by using the vast resources of the web when making their buying decisions. The results were overwhelmingly supportive of the idea that the Internet is changing the buyer’s...

6 Ways To Turn Your Small Business Into A Media Hub

6 Ways To Turn Your Small Business Into A Media Hub

Sep 29, 2014

Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared. In the early days of the Internet the web was pretty simple and straightforward. You bought a URL, you put...

Twitter Chats, Brands Secret to Twitter Relationships!

Twitter Chats, Brands Secret to Twitter Relationships!

Sep 29, 2014

There are many reasons why brands are on social media ranging from marketing, to customer service to community engagement and more often than not brands are on social because someone told them they needed to be. No matter what the reason is for a brand being on social media and no matter how they’re currently using it the one thing we know for sure is the...

Marketers: 10 Things You Need to Know to Remain Relevant

Marketers:  10 Things You Need to Know to Remain Relevant

Sep 25, 2014

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will...

Your Vanity is Killing Your Brand- Part 3: Social Influence

Your Vanity is Killing Your Brand- Part 3: Social Influence

Sep 24, 2014

aka Vanity Metrics Are Worthless & Futile – Part 3: Social Influence How many times have you heard someone say, “It’s impossible to calculate the ROI of social media”? If I had a dollar for every time someone uttered that phrase in my presence I’d be pre-ordering a Tesla Model X right now instead of sharing my two-bit wisdom with you all. Not...

Why You’re Failing at Your Social Selling Campaigns by @RonSela

Why You’re Failing at Your Social Selling Campaigns by @RonSela

Sep 23, 2014

The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers are a community of users who discuss everything from their jobs to politics to business products and services. Forrester Research confirms that B2B customers are buying through social...

4 Customer Experience Lessons From Camping Out For An #iPhone6plus

4 Customer Experience Lessons From Camping Out For An #iPhone6plus

Sep 19, 2014

Happy iPhone 6 Day! Yes today is iPhone6day as everyone on any social network is well aware.  Living in Arizona the chore of waiting in line overnight is quiet comfortable compared to those back east in heavy coats and rain. This wasn’t my first time waiting for an Apple product as an apple fan and Mac Beta tester as I’ll explain the experience is...

Digital Business: How To Sell On Twitter

Digital Business: How To Sell On Twitter

Sep 18, 2014

Question: Our management team really doubts the value of social media for our business (B2B). Any tips on how you can create sales opportunities using Twitter (or other social media)?   You aren’t alone. A lot of B2B companies struggle with the idea of social media. Unlike the sales channels that most B2B companies are used to, social media tends to...

Page 1 of 5712345...102030...Last »
Wordpress SEO Plugin by Wordpress SEO Plugin