Leadership

7 Rules For Increased Sales Productivity

Posted by on Apr 7, 2014

The pressure for sales professionals is on.  It mounts as the quarters or years go by and the reward once you hit your number is another number.  So just as you take a breath...

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Social Media

Digital Business: 3 Insights For Successful Social Media

Posted by on Apr 24, 2014

Question: Our company is trying to use social media to drive interest in our product (aren’t we all) and we want to make sure not to just do social media like everyone else....

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Technology

Why Small Brands Need Big Data

Posted by on Mar 13, 2014

For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are...

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Guest Blog

Customers Are The Core Of Digital Strategy by @Hessiejones

Posted by on Apr 23, 2014

Rethinking Business in the New Digital: Customer MUST be At the Core I had the pleasure of being asked to be part of a panel at Mesh a few weeks ago called “Beyond Social...

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Recent Posts

Digital Business: 3 Insights For Successful Social Media

Digital Business: 3 Insights For Successful Social Media

Apr 24, 2014

Question: Our company is trying to use social media to drive interest in our product (aren’t we all) and we want to make sure not to just do social media like everyone else. Any special recommendations that will help us with this? If I had to attribute one thing to fleeting social media efforts and wasted time on the platforms it is businesses that really...

Customers Are The Core Of Digital Strategy by @Hessiejones

Customers Are The Core Of Digital Strategy by @Hessiejones

Apr 23, 2014

Rethinking Business in the New Digital: Customer MUST be At the Core I had the pleasure of being asked to be part of a panel at Mesh a few weeks ago called “Beyond Social Monitoring“. I was in good company with Joel Yashinksky, CMO and SVP of Marketing and Consumer Business Insights at McDonald’s Canada, and Scott Lake, CEO of Source...

Selling The Super Informed Consumer

Selling The Super Informed Consumer

Apr 22, 2014

Let’s face it, today’s consumer (read: buyer) has changed a lot. Customers seem to know more than ever before about your products and services. In this reversal of traditional customer engagement, the paradigm of teaching your customers about what you do has flipped and now customers walk through the door knowing exactly what they want and what they should...

Why I Don’t Want To Be An Influencer

Sure it is a hot topic across the web. Expert and influencer content has determinedly become key in helping big (and small) brands in driving consumers through the buyer’s journey. From start to finish, it has been determined that the right content from the right person can lead to more sales. And so it begins. In a recent piece I wrote on Forbes I discussed...

How Influence Drives The New Buyer’s Journey

How Influence Drives The New Buyer’s Journey

Apr 17, 2014

By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 11.4 pieces of content prior to...

6 Things Businesses Must Know About Today’s Consumer

6 Things Businesses Must Know About Today’s Consumer

Apr 16, 2014

The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world. And with a new world comes new rules. Here are 6 new rules that are reinventing how...

Made With IBM: The Makings Of A More Relevant Brand?

To the average millennial, IBM is likely the largest company they’ve never heard of. Sporting just north of 434k employees, IBM is a massive company with a rich history. However, if you ask the under-30 population, would the vast majority know IBM? And if f they did, what would they have to say about them? You may hear expressions like “Your father’s...

How Rebranding Catapulted This Inc. 5000 Company by @DavidBrier

How Rebranding Catapulted This Inc. 5000 Company by @DavidBrier

Apr 14, 2014

Can rebranding help a company shed an outdated brand image? How does it cast off a brand voice that no longer speaks to today’s market place? Milestone Systems is an INC 5000 company supplying network security hardware and services. Their existing brand was limiting how they were perceived. Since they’d outgrown their existing brand and needed to...

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