Leadership

Millennial Think Tank: The Future of Sports

Posted by on Nov 21, 2014

This week we focused our Millennials’ attention on major professional sports; the NFL has reigned supreme for at least 20 years, but we had an inkling that things might be...

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Social Media

Digital Eyeballs will provide us a #NewWayToWork

Posted by on Nov 18, 2014

iSocialTalks is live from NYC this week as I’m in the city participating in a Think Tank Event sponsored by PureMatter Thinkathon sponsored by IBM a dynamic three combined...

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Technology

Big Data and Cloud for SMBs starts with Engagement

Posted by on Oct 31, 2014

With so much confusing talk around Cloud, Big Data and Analytics it’s no wonder that many small and midsize businesses still feel like only enterprises are utilizing these tools....

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Guest Blog

3 Tips For Creating An Effective Social Media Plan by @RonSela

Posted by on Nov 3, 2014

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media...

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Recent Posts

Millennial Think Tank: The Future of Sports

Millennial Think Tank: The Future of Sports

Nov 21, 2014

This week we focused our Millennials’ attention on major professional sports; the NFL has reigned supreme for at least 20 years, but we had an inkling that things might be changing amongst Millennials.  Before we delve in, I’ll introduce our panel: Joe Cardillo,  an older Millennial, Content and Analytics specialist Salina Mendoza, a young...

How Brand Communities Foster Innovation

How Brand Communities Foster Innovation

Nov 19, 2014

Most often the success of a brand is defined by its community. In fact, only few brands have spurred innovation without the help of their community. If you take the recent examples, brands like Coca-Cola, Microsoft and Google have harnessed the benefits of crowdsourcing to develop new marketing and innovation strategies. Thanks to the growth of social media and...

Digital Eyeballs will provide us a #NewWayToWork

Digital Eyeballs will provide us a #NewWayToWork

Nov 18, 2014

iSocialTalks is live from NYC this week as I’m in the city participating in a Think Tank Event sponsored by PureMatter Thinkathon sponsored by IBM a dynamic three combined days of incredible content and conversation, all centered around reimagining the future of work and the concept of design thinking. I shared my thoughts here on how I thought the...

The Emerging MSP as the Valued Business Partner

The Emerging MSP as the Valued Business Partner

Nov 17, 2014

Perhaps technology is the most indispensible aspect for today’s businesses. Right from big corporations to small businesses, everyone is turning to technology to streamline their core operations. Think about ERP, CRM, or HR administration and tell me how many businesses don’t use them. I believe you can count them on your fingers. However, factors like the...

Millennial Think Tank: Self Expression, Selfies, and Personal Branding

Millennial Think Tank: Self Expression, Selfies, and Personal Branding

Nov 14, 2014

Last week we tackled the fascinating subject of Selfies, Self Expression, and what the phenomenon of Selfies means. Is this generation simply incredibly narcissistic, or is something deeper happening? Our panel included: Samantha Estoesta, a young Millennial working in Public Interest Research Albert Qian, a young Millennial working in Silicon Valley. Kiernan...

B2B Marketing Must Focus On 1:1

B2B Marketing Must Focus On 1:1

Nov 10, 2014

If there is one big mistake that B2Bs make, it is their over-scrutinizing of large vanity metrics when in reality they could do much better by focusing on single meaningful connections. When it comes it B2B, we’re talking big numbers–bigger investments and greater revenue generation, quite unlike the B2C companies. Naturally, both of them would follow...

Millennial Think Tank: Social Media’s Impact on Personal Relationships

Millennial Think Tank: Social Media’s Impact on Personal Relationships

Nov 7, 2014

  This week our Millennial Think Tank went back to the topic of human relationships, but focused specifically on how Social Media has impacted personal relationships.   Our panel consisted of: Samantha Estoesta, a young Millennial working in Public Interest Research Albert Qian, a young Millennial working in Silicon Valley Kiernan McGinnis, young...

How Cloud Is Revolutionizing Mobile Marketing

How Cloud Is Revolutionizing Mobile Marketing

Nov 6, 2014

How Cloud Is Revolutionizing Mobile Marketing I always find it interesting when two or more innovations blend together to give us something even more amazing. Cloud computing and mobile technology have been two of the most talked-about trends in the past few years and while they have brought significant changes in the way we do business, the interaction between...

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