Leadership

7 Rules For Increased Sales Productivity

Posted by on Apr 7, 2014

The pressure for sales professionals is on.  It mounts as the quarters or years go by and the reward once you hit your number is another number.  So just as you take a breath...

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Social Media

3 Insights Required For Successful Social Media

Posted by on Apr 11, 2014

Question: Our company is trying to use social media to drive interest in our product (aren’t we all) and we want to make sure not to just do social media like everyone else....

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Technology

Why Small Brands Need Big Data

Posted by on Mar 13, 2014

For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are...

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Guest Blog

How Rebranding Catapulted This Inc. 5000 Company by @DavidBrier

Posted by on Apr 14, 2014

Can rebranding help a company shed an outdated brand image? How does it cast off a brand voice that no longer speaks to today’s market place? Milestone Systems is an INC 5000...

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Recent Posts

How Influence Drives The New Buyer’s Journey

How Influence Drives The New Buyer’s Journey

Apr 17, 2014

By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 11.4 pieces of content prior to...

6 Things Businesses Must Know About Today’s Consumer

6 Things Businesses Must Know About Today’s Consumer

Apr 16, 2014

The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world. And with a new world comes new rules. Here are 6 new rules that are reinventing how...

Made With IBM: The Makings Of A More Relevant Brand?

To the average millennial, IBM is likely the largest company they’ve never heard of. Sporting just north of 434k employees, IBM is a massive company with a rich history. However, if you ask the under-30 population, would the vast majority know IBM? And if f they did, what would they have to say about them? You may hear expressions like “Your father’s...

How Rebranding Catapulted This Inc. 5000 Company by @DavidBrier

How Rebranding Catapulted This Inc. 5000 Company by @DavidBrier

Apr 14, 2014

Can rebranding help a company shed an outdated brand image? How does it cast off a brand voice that no longer speaks to today’s market place? Milestone Systems is an INC 5000 company supplying network security hardware and services. Their existing brand was limiting how they were perceived. Since they’d outgrown their existing brand and needed to...

3 Insights Required For Successful Social Media

3 Insights Required For Successful Social Media

Apr 11, 2014

Question: Our company is trying to use social media to drive interest in our product (aren’t we all) and we want to make sure not to just do social media like everyone else. Any special recommendations that will help us with this?   If I had to attribute one thing to fleeting social media efforts and wasted time on the platforms it is businesses that...

7 Reasons Businesses Should Invest In SEO by @SteveOlenski

7 Reasons Businesses Should Invest In SEO by @SteveOlenski

Apr 10, 2014

Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field. When queried if in fact SEO...

Social Media Pundits (Mostly) Suck At Engagement

Social Media Pundits (Mostly) Suck At Engagement

Apr 9, 2014

Social media is an industry that isn’t afraid to throw around buzz words. Like a restaurant’s “Soup du jour” a new hot word comes spilling down the road each day (more or less) and the industry thought leaders and pundits take to the interwebs to promote the crap out of it – as if its news. About four or five years ago the word “engagement” popped...

Digital Business: Shift Your Facebook Strategy?

Digital Business: Shift Your Facebook Strategy?

Apr 8, 2014

Question: We have read a lot lately about the rapidly diminishing organic reach of Facebook pages and we are wondering if we should start doing paid campaigns to get more visibility on Facebook? With nearly a billion active users, I’m never surprised by the love affair that exists between marketers and this specific platform.   Generally speaking more...

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