Leadership

Recruit, Hire, Retain: HR Strategy For The Small Business

Posted by on Jun 17, 2014

When it comes to human resources, small businesses tend to have little – if any – real resources dedicated to the role. For most companies with fewer than 25 employees, there...

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Social Media

Digital Business: Moving Online Visitors Through The Sales Funnel

Posted by on Jul 24, 2014

Question: We know that a lot of people stat the buyer’s journey online, but how can we move prospects through the sales funnel online other than just shameless...

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Technology

Born On Tech: Getting To Know @SpotHero (Video)

Posted by on Jul 31, 2014

How making parking simple created a culture of Heros! An Interview With SpotHero COO and Founder, Jeremy Smith.  Imagine never having to worry about where to park. Whether heading...

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Guest Blog

Millennials: Do Brand Ethics Affect Purchase Decisions? by @AmyMccTobin

Posted by on Jul 30, 2014

This week I’m going to be stopping by and hanging out on the new Millennial Matters Hangout. Topic? How about Entrepreneurship! Want to learn more about the hangout? Click...

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Recent Posts

Born On Tech: Getting To Know @SpotHero (Video)

Born On Tech: Getting To Know @SpotHero (Video)

Jul 31, 2014

How making parking simple created a culture of Heros! An Interview With SpotHero COO and Founder, Jeremy Smith.  Imagine never having to worry about where to park. Whether heading to a ballgame, dinner or running errands downtown, picture yourself simply downloading an app (of course) and entering your destination for an instant list of parking options. Instead...

Millennials: Do Brand Ethics Affect Purchase Decisions? by @AmyMccTobin

Millennials: Do Brand Ethics Affect Purchase Decisions? by @AmyMccTobin

Jul 30, 2014

This week I’m going to be stopping by and hanging out on the new Millennial Matters Hangout. Topic? How about Entrepreneurship! Want to learn more about the hangout? Click Here For those of you interested in getting a better feel for the hangout, take a read of Amy’s post below and watch out the video. A great community being built here with solid...

Was The “Facebook Experiment” A Big Deal? by @SteveOlenski

Was The “Facebook Experiment” A Big Deal? by @SteveOlenski

Jul 29, 2014

By now you’ve heard the news that Facebook recently conducted an “emotional experiment” whereby they manipulated the news feeds of users, nearly 700,000 of them. Conducted in 2012, the experiment or study or whatever you want to call it, was conducted over a period of one week and saw researchers alter the amount of positive and negative content in...

Turn live conferences into digital communities! @iSocialFanz

Turn live conferences into digital communities! @iSocialFanz

Jul 28, 2014

Who doesn’t love attending industry conferences and events?  Yes we all do and one of the first things you hear from EVERYONE who attends a conference is… “The conference was great but it’s all about the networking and after conference conversations!” In 2014 we are living in a digital connected economy and conferences must focus...

Digital Business: Moving Online Visitors Through The Sales Funnel

Digital Business: Moving Online Visitors Through The Sales Funnel

Jul 24, 2014

Question: We know that a lot of people stat the buyer’s journey online, but how can we move prospects through the sales funnel online other than just shameless self-promotion? First of all I’m really glad that you added the last sentence about shameless self-promotion. Because that would have been the first thing I suggested NOT TO DO! Now having...

How Omni-Channel Marketing Shapes The New Buyer’s Journey

How Omni-Channel Marketing Shapes The New Buyer’s Journey

Jul 23, 2014

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of...

What Millennials Can Teach The World? by @ArcIntel

What Millennials Can Teach The World? by @ArcIntel

Jul 22, 2014

When my friends at ArCompany started the Millennial Think Tank project, it inspired me to share, and connect this audience to a place where they can communicate and share their ideas. For more on how to be a part of their Think Tank, visit their community and jump in the conversation If you missed the first edition of our Millennial Think Tank, it was an eye...

Why Mobile Will Take Video Communication to #1 by @VisitecMktg

Why Mobile Will Take Video Communication to #1 by @VisitecMktg

Jul 21, 2014

Being in the video business, we have grown accustomed to the pervasive nature by which video can be consumed. With applications running on our desktop, laptop and mobile devices we are not only used to having access to easy video conferencing, but are actually quite comfortable with it.  In fact, at times, the idea of picking up the phone isn’t only...

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