Leadership

Recruit, Hire, Retain: HR Strategy For The Small Business

Posted by on Jun 17, 2014

When it comes to human resources, small businesses tend to have little – if any – real resources dedicated to the role. For most companies with fewer than 25 employees, there...

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Social Media

Digital Business: Moving Online Visitors Through The Sales Funnel

Posted by on Jul 24, 2014

Question: We know that a lot of people stat the buyer’s journey online, but how can we move prospects through the sales funnel online other than just shameless...

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Technology

Posted by on Jul 17, 2014

An Entrepreneurial Approach To Emerging Tech For any small or midsize business owner, the costs of doing business are every bit as important as the revenues created. With...

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Guest Blog

What Millennials Can Teach The World? by @ArcIntel

Posted by on Jul 22, 2014

When my friends at ArCompany started the Millennial Think Tank project, it inspired me to share, and connect this audience to a place where they can communicate and share their...

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Recent Posts

Digital Business: Moving Online Visitors Through The Sales Funnel

Digital Business: Moving Online Visitors Through The Sales Funnel

Jul 24, 2014

Question: We know that a lot of people stat the buyer’s journey online, but how can we move prospects through the sales funnel online other than just shameless self-promotion? First of all I’m really glad that you added the last sentence about shameless self-promotion. Because that would have been the first thing I suggested NOT TO DO! Now having...

How Omni-Channel Marketing Shapes The New Buyer’s Journey

How Omni-Channel Marketing Shapes The New Buyer’s Journey

Jul 23, 2014

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of...

What Millennials Can Teach The World? by @ArcIntel

What Millennials Can Teach The World? by @ArcIntel

Jul 22, 2014

When my friends at ArCompany started the Millennial Think Tank project, it inspired me to share, and connect this audience to a place where they can communicate and share their ideas. For more on how to be a part of their Think Tank, visit their community and jump in the conversation If you missed the first edition of our Millennial Think Tank, it was an eye...

Why Mobile Will Take Video Communication to #1 by @VisitecMktg

Why Mobile Will Take Video Communication to #1 by @VisitecMktg

Jul 21, 2014

Being in the video business, we have grown accustomed to the pervasive nature by which video can be consumed. With applications running on our desktop, laptop and mobile devices we are not only used to having access to easy video conferencing, but are actually quite comfortable with it.  In fact, at times, the idea of picking up the phone isn’t only...

John Legend: Insights On Modern Marketing #Interact14

John Legend: Insights On Modern Marketing #Interact14

Jul 18, 2014

“To write a great love song, be in love,” says the man, the myth, the John Legend, as he mixes words of wisdom with unaccompanied brilliance behind a 9-foot grand piano on stage at Interact 14. The event? It was hardly a concert, in fact, it wasn’t a concert at all; rather a room full of marketers, “Modern Marketers” to be more specific. So when 1500...

Cloud Cappuccino: Why SMB’s Should Think Cloud Computing

An Entrepreneurial Approach To Emerging Tech For any small or midsize business owner, the costs of doing business are every bit as important as the revenues created. With sometimes-limited buying power, it has to be this way because small upticks in volume rarely yield great decreases in cost. Over the past decade, technology has been as disruptive as ever to...

Where Is Content Marketing Headed? @BrennerMichael

Where Is Content Marketing Headed? @BrennerMichael

Jul 16, 2014

There may be no hotter debate in marketing today than the role of content in a business’s marketing strategy. Terms like brand journalism have popped up as the want, need or perhaps necessity to move beyond “Business Blogger” has become paramount to make content marketing more significant than just articles on a website. More than just a means of brand...

The Millennials: Slowing Down The Gen Y Haters! by @Amymcctobin

The Millennials: Slowing Down The Gen Y Haters! by @Amymcctobin

Jul 15, 2014

Part 3 of a multi-part series on Millennials I was going to lay off of this series for a week; here at ArCompany we’ve been thinking a lot about how marketers see and think about Millennials, and how important it is that we ‘get it right.’ We earnestly believe that this massive generation is changing so much about the way we think, purchase,...

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