Customer Replacement Therapy

Customer Replacement Therapy

May 24, 2013

Today’s post was originally featured on CMSwire Why do some companies continue to grow at unparalleled rates while other companies seemingly fight year after year just to maintain their revenue rate? In some cases, why did a company grow for many years and then hit what seems like an unbreakable plateau? Some will attempt to say it is one thing or...

How Stories Improve Sales and Customer Experience

How Stories Improve Sales and Customer Experience

May 3, 2013

Sales people, at least the ones that I have met, love nothing more than to “Show Up” and “Throw up” all over their customers. While amusing to watch this feature focused product/service dump, businesses are losing money each and every day that they continue to deploy this strategy because of these three simple words… It....

Leadership’s Essential Tie to Customer Experience

Leadership’s Essential Tie to Customer Experience

Mar 11, 2013

I hate when I start to sound like a scratched record. It’s exhausting for me and I’m sure for those who have to listen to me. However, I recently found myself saying this a lot: If you’re merely providing a mediocre customer experience, then you may be better off providing a bad customer experience. Because at least if the experience is bad the customer...

5 Tips to Create Better Customer Experiences

5 Tips to Create Better Customer Experiences

Feb 18, 2013

Did you know the fastest way to be forgotten by your customers is to provide them with a completely average customer experience? Yep, not a bad one, because for that you will be memorable, just not the way you hope. However, I have long thought danger lies in mediocrity because no one remembers mediocre. But this can be overcome, and it starts by getting back...

Customer Experience: Why Mediocre is the New Bad (Video)

Customer Experience: Why Mediocre is the New Bad (Video)

Jan 24, 2013

I can’t help but chuckle, albeit to myself when I speak to a business owner, manager or sales person who identifies others in their industry as their only or primary source of competition. If you have read this blog for a while you would know that I am an avid believer that our competition comes from far more places than our industry, and further how we are...

Sales Will Not Fix Everything

Sales Will Not Fix Everything

Dec 21, 2012

One of the greatest misnomers that I hear from business owner after business owner is the belief that sales fix everything. With an unwavering conviction they will tell you how they just need to bring in more business and that will take care of everything. Before I shatter their hopes, I want to acknowledge a certain realism in the sentiment that sales fixes...

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