Amidst a firestorm, a friend and colleague of mine by the name of Erik Sover said to me, “You can’t teach give a shi*. What a funny quip, I remember thinking to myself.  Then wondering if this bold statement could be true.  How could the world be so perverse that you can’t teach someone to care? In reality, the real question we should ask...

Just yesterday, while waiting to catch a flight to beautiful Austin, Texas, I walk into an airport store to pick up a bottle of water.  The store offered two sizes of water bottle, expensive, and really expensive.  Ok, seriously, it was a small bottle for $2.69 and large one for $3.39. I pick up a smaller bottle and I walk up to the clerk, and he says...