Relationships are important in this digital and social age we are living in but I’d argue they’ve always been important. My good friend Ted Rubin has led the conversation on Return on Relationships and I 100% agree. The problem is too many today are trying to take a shortcut in the relationship building process. I share my thoughts on this and use examples from a book that had a major impact on me “Jab Jab Jab Right Hook” by Gary Vaynerchuk. There isn’t 1 jab in this book or 2 jabs, because each jab is important and when you take the shortcut and right hook too early it comes across as needy and out of line.
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