Leadership

Millennial Think Tank: Technology & Privacy via @AmyMccTobin

Posted by on Aug 22, 2014

When we decided to put the topic of Privacy on last week’s agenda, both Hessie Jones and I thought that our panel would be deeply concerned, possibly even afraid of how much...

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Social Media

Why Social Listening Will Drive Social Business

Posted by on Sep 2, 2014

Over the past decade social media has increasingly consumed our lives as we have hit a point where we cannot eat our favorite foods, spend a night at a hotel or even consume a...

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Technology

Born On Tech: Getting To Know @SpotHero (Video)

Posted by on Jul 31, 2014

How making parking simple created a culture of Heros! An Interview With SpotHero COO and Founder, Jeremy Smith.  Imagine never having to worry about where to park. Whether heading...

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Guest Blog

3 Valuable Life Lessons I Learned From Shitty Bosses @RachellouMiller

Posted by on Aug 21, 2014

Today’s workforce is incredibly diverse — comprising multiple generations, ethnicities, and economic backgrounds. And even while businesses that embrace and leverage...

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Recent Posts

The Millennials: Why This Generation Could Save Us by @AmyMccTobin

The Millennials: Why This Generation Could Save Us by @AmyMccTobin

Jul 1, 2014

If you have read my Social Justice series that appeared here on Sundays for the past year or so, you’ll know that I have a ‘thing’ for the Millennial Generation; that series has forced me to research companies focused on changing lives while making a profit, and a good percentage of them are founded by Millennials. To clarify, Millennials, or...

Why Authorship? Google, Twitter and More by @SteveOlenski

Why Authorship? Google, Twitter and More by @SteveOlenski

Jun 30, 2014

In the content marketing and SEO worlds, speculation and chatter continues to surge around the topic of content authorship—what it means, how it is applied and its true value. Especially in light of theannouncement this week. Search engines are slowly turning the relevance dial in favor of the individual versus the publisher. This gives online content...

Digital Business: Does Content Have To Be Actionable?

Digital Business: Does Content Have To Be Actionable?

Jun 27, 2014

Question: We know there are a lot of articles with how to and tips, but can articles (for business) sometimes be more thought provoking and inquisitive and still be useful? You are absolutely correct in your observation of the volume of content designed to provide tips and guidance on how to do things. I think your question is a timely one and like so many good...

The New KPI’s of Marketing ROI

The New KPI’s of Marketing ROI

Jun 26, 2014

By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. As a marketer, you live in a world that is adding channels on seemingly a daily basis, while at the same time the consumers’ attention are being drawn in a hundred different directions making it...

Born On Tech: An Interview With USTREAM CEO @BHunstable

Born On Tech: An Interview With USTREAM CEO @BHunstable

Jun 25, 2014

Do You Stream For USTREAM? An Interview With Brad Hunstable In this first installment of Born on Tech we are honored and excited to interview USTREAM founder and CEO Brad Hunstable. At this year’s IBM Impact event, we had the chance to sit down with Brad, a pioneer in the field of content creation, streaming and live video and learn how it all began, where it...

6 Social Business lessons from the USA World Cup Victory by @isocialfanz

6 Social Business lessons from the USA World Cup Victory by @isocialfanz

Jun 24, 2014

I don’t play soccer haven’t since I was a teenager, I grew up in Pittsburgh a diehard Steelers fan and played hockey in college.   Growing up in Pittsburgh you don’t have game day clothes you have non black & gold clothes for church or special occasions. No matter your race, religion or background growing up in Pittsburgh your mood, your week, your...

The “Born On Tech” Series Takes Flight

The “Born On Tech” Series Takes Flight

Jun 22, 2014

Shining A Light On Those Who Are Changing The World It isn’t every day that an idea is born to then take shape and create something brilliant. In fact, it is quite the opposite. Most ideas have a shelf life of seconds and then fizzle into the abyss of fear and self doubt. Other priorities swoop in to take precedent and leave what might have been to be nothing...

Digital Business: How Much Social Promotion?

Question: Our company is expanding its social media program to try and acquire more business. Is there a good approach to mixing promotional content with other types of content? I guess the first question to ask is if you were just starting to get to know a person, organization or business, what would be your response if the first thing they did when they...

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