Leadership

The One Skill Every Millennial Must Master!

Posted by on Sep 9, 2014

As someone that mentors and coaches leaders and friends, I’m often asked what one skill should I focus on mastering.. my answer STORYTELLING! Storytelling to me isn’t...

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Social Media

Your Vanity Is Killing Your Brand – Part 2: Linkedin

Posted by on Sep 15, 2014

aka Vanity Metrics Are Worthless & Futile – Part 2: LinkedIn There is much talk today about networks versus communities and communities versus tribes. But ultimately, to...

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Technology

Welcome To The Human Data Center

Posted by on Sep 15, 2014

  It’s hard to believe but regardless of whether you are a boomer or a millennial, the average consumer spends almost 24 hours per week online. An entire day! Other than...

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Guest Blog

3 Valuable Life Lessons I Learned From Shitty Bosses @RachellouMiller

Posted by on Aug 21, 2014

Today’s workforce is incredibly diverse — comprising multiple generations, ethnicities, and economic backgrounds. And even while businesses that embrace and leverage...

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Recent Posts

The Millennials: Slowing Down The Gen Y Haters! by @Amymcctobin

The Millennials: Slowing Down The Gen Y Haters! by @Amymcctobin

Jul 15, 2014

Part 3 of a multi-part series on Millennials I was going to lay off of this series for a week; here at ArCompany we’ve been thinking a lot about how marketers see and think about Millennials, and how important it is that we ‘get it right.’ We earnestly believe that this massive generation is changing so much about the way we think, purchase,...

Content Marketing KPI’s and Objectives by @BrennerMichael

Content Marketing KPI’s and Objectives by @BrennerMichael

Jul 14, 2014

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance...

Digital Business: Time To Rethink Website Copy?

Digital Business: Time To Rethink Website Copy?

Jul 10, 2014

Question: Our website has a lot of great copy about our products and services but we have noticed little engagement or conversion from it. What can we do to get more interaction and conversion from our website? 5 or so years ago (and longer) website copy was basically a brochure for your brand. A lot of companies (especially small ones) would take their physical...

Why Content Is The New Sales Call

Why Content Is The New Sales Call

Jul 9, 2014

When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. For those less familiar with the Zero Moment of Truth (ZMOT), it can best be defined as “the invisible moment by...

The Millennials: Is it possible to BE like Millennials? by @amymcctobin

The Millennials: Is it possible to BE like Millennials? by @amymcctobin

Jul 8, 2014

I was quite chuffed with myself and the response my inaugural Millennial Matters post received when it ran last Sunday. The title obviously had an impact, and it led to a decent number of shares. When I posted it to Facebook I reached out to a brilliant young Millennial friend of mine, Kiernan McGinnis, and asked for his feedback. He gave it, in...

9 Steps To Get Your Social Selling Program Off The Ground

9 Steps To Get Your Social Selling Program Off The Ground

Jul 7, 2014

These days small businesses are being bombarded by consultants, pundits and thought leaders telling them they need to get their businesses on social media. With hardly a moment passing where we aren’t told to follow something on Twitter or like a page on Facebook, the proliferation of social has reached epic proportion. With this hyper-awareness comes a...

Digital Business: Responding On Social Media?

Digital Business: Responding On Social Media?

Jul 3, 2014

Question: As a small business we know that being on Social Media is important, but we can’t sit around and monitor the channel all of the time. What is the best way to deal with this and to make sure we aren’t missing important alerts? This is one of the best questions I have received in some time. Fact is, you are right to be concerned as a small...

Big Data: A New Type Of Marketing ROI

Big Data: A New Type Of Marketing ROI

Jul 2, 2014

In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he could guess state by state what...

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