Leadership

Will The Real Social Media Leaders Please Stand Up!

Posted by on Dec 16, 2014

The only difference is I got the balls to say it In front of y’all and I don’t gotta be false or sugarcoated at all I just get on the mic and spit it – Eminem...

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Social Media

In Building Social Currency, Engagement is Key

Posted by on Dec 17, 2014

Social Currency is the total economic value of your relationships, both in real life (IRL) and digital. ~ Tamara McCleary Previously, I’ve written on the concept of Social...

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Technology

Social and Mobile Set To Inspire Workplace Transformation

Posted by on Dec 4, 2014

Business has forever been a world of change. If we think of it – change has been the only constant factor given the proliferation of so many technologies since the last couple of...

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Guest Blog

Social Media Bots Have No Value

Posted by on Nov 25, 2014

My title is “Chief Listener” at Pipeliner CRM. What does that mean I do? I listen. To everything. I listen for emerging social business trends and signs of social media tool...

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Recent Posts

Millennial Think Tank: What Responsibility Do Social Networks Have to Their Users and Brand?

Millennial Think Tank: What Responsibility Do Social Networks Have to Their Users and Brand?

Oct 24, 2014

This week we tackled a subject we touched on in our Globalization hangout: what responsibility do social networks have in regards to their users privacy? The question was of course more complex than that, because we covered both user safety, user responsibility, and the branding issues social networks face. Joining our panel this week were: Joe Cardillo,  an...

Flexible Consumption: What Makes Cloud The Ultimate SMB Play

Flexible Consumption: What Makes Cloud The Ultimate SMB Play

Oct 23, 2014

Whether at work or on the couch enjoying your favorite show, it is hard for even a few minutes to go without hearing something about the cloud. It’s here, we get it and by in large we like it; at least what we know about it. However, for the average small business owner, they are still trying to figure out what the cloud means to them. Surely they are using...

WearableTech + IoT = Human Data Center on #CloudTalk

WearableTech + IoT = Human Data Center on #CloudTalk

Oct 22, 2014

Lots of talk about data and wearable technology but what does it really mean? It’s time the community had a conversation about the internet of things and how we are reaching a new age of the human data center! Did you know that 90% of the worlds data was created in just the past 2 years? While many folks think of data as the endless lines of information...

The Makings Of A Social Business

The Makings Of A Social Business

Oct 22, 2014

Ok, so I may have said that many of today’s proclaimed social businesses, aren’t social and I stand by that assertion 100%.  Having said that, the quest for social business isn’t unattainable, but it does take work to achieve. Before I jump into the constructs for a successful social business, let’s just take a quick crash course as to why a business...

Influence is about Community and Relationships

Influence is about Community and Relationships

Oct 20, 2014

When brands think of influence they often think about an individual or about the actual act of driving someone to make an action or decision.  The real question is who is being influenced and what are the desired outcomes.  To understand who is being influenced you must listen and engage your community to understand what they are passionate about and how they...

Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

Oct 20, 2014

As the workforce is shifting toward striking a balance between personal and professional lives, the concept of workplace is shifting from a brick-and-mortar office to a more virtual environment. The reason this is so popular? People are increasingly more interested in having control over how, when, or where they work from. According to the latest New Way to...

Millennial Think: Millennial Expectations of Customer Service

Millennial Think: Millennial Expectations of Customer Service

Oct 17, 2014

  It was a bit of a raucous hangout this week as we tackled out Think Tank’s expectation of customer service. As always, we came away with some fairly profound insights, along with a bit of hilarity.   This week we had a panel full of regulars, including: Joe Cardillo,  an older Millennial, Content and Analytics specialist. Judy McCloskey, an...

Why Marketing Evolution Is Failing In The C-Suite

You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year.  After carefully considering the seismic shift that is happening across the digital web, the team has come back and said it is time to eradicate the marketing of old. Doing things...

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