Leadership

7 Rules For Increased Sales Productivity

Posted by on Apr 7, 2014

The pressure for sales professionals is on.  It mounts as the quarters or years go by and the reward once you hit your number is another number.  So just as you take a breath...

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Social Media

3 Insights Required For Successful Social Media

Posted by on Apr 11, 2014

Question: Our company is trying to use social media to drive interest in our product (aren’t we all) and we want to make sure not to just do social media like everyone else....

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Technology

Why Small Brands Need Big Data

Posted by on Mar 13, 2014

For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are...

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Guest Blog

Customers Are The Core Of Digital Strategy by @Hessiejones

Posted by on Apr 23, 2014

Rethinking Business in the New Digital: Customer MUST be At the Core I had the pleasure of being asked to be part of a panel at Mesh a few weeks ago called “Beyond Social...

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Recent Posts

Build Owned Media With Influencers by @danielghebert

Build Owned Media With Influencers by @danielghebert

Feb 26, 2014

I deal with bloggers and influencers on a daily basis. I’m marketing lead at an influence marketing software company, and I also co-founded SteamFeed.com, a multi-author blog. I have conversations with marketing and PR professionals all the time about influence marketing, influencer strategies, how to engage them, etc. The conversation always seems to...

Digital Agencies Have Reached An Inflection Point

Digital Agencies Have Reached An Inflection Point

Feb 25, 2014

Agencies Must Get Faster, More Responsive and Increase Differentiation   The death of the digital agency has perhaps been announced prematurely, but where there is smoke there is fire, and if you are in the business of serving up brands with the traditional full suite of agency services, you may be on a short leash. If the business were to defect,...

Yes CIO, You Will Soon Be Dead By @Bhunstable

Yes CIO, You Will Soon Be Dead By @Bhunstable

Feb 24, 2014

We all saw it coming a mile away. For the past 20+ years, information technology has been revolutionizing the way companies do business. This boom has been the catalyst by which companies like Microsoft, Oracle and IBM became the giants they are today. For the enterprise to play in the business of tomorrow they needed the best of the best technology...

5 Ways To Create Unparalleled Customer Experiences

5 Ways To Create Unparalleled Customer Experiences

Feb 21, 2014

All companies claim that customer support is a top priority, but how many are reinforcing these steps to create better experiences?   An average customer experience may be worse than a bad one.  If your company delivers a bad experience, at least it will be memorable, just not the way you hope.  However, I have long thought danger lies in...

The Case Against A Full Time Internship by @PhilSimon

The Case Against A Full Time Internship by @PhilSimon

Feb 20, 2014

  Are Full Time Internships A Good Choice?   The NY Times recently ran a piece on an increasingly common practice: college graduates taking internships in lieu of proper jobs. In For Interns, All Work and No Payoff, Alex Williams explores the pros and cons of essentially working for free, especially among college graduates with oodles of debt. The...

Watson May End Search As We Know It? #IBMPWLC

Watson May End Search As We Know It? #IBMPWLC

Feb 19, 2014

Just Google It…Everyone Else Does   Right now when we want to know more about something, anything, we Google it; this isn’t an exception, this is the rule. In fact, 74% of the entire population turns to Google to start their information finding efforts. This trend has been on the rise for sometime and as we have become more dependent on Google,...

Branding Revolution: Earn Readership On Owned Media

Branding Revolution: Earn Readership On Owned Media

Feb 18, 2014

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come. Global brand leaders like Coca Cola, IBM, American Express and so many more have turned their attention to building communities based upon providing useful information, engagement and building a sense of community for visitors that has never...

Digital Business: The Next Customer Service Channel

Digital Business: The Next Customer Service Channel

Feb 17, 2014

Question: As a smaller company it is hard to have people watching our social media all the time, but we do want to be more responsive for our customers.  Should we use social media as a customer service channel?   I could actually make this a really short blog post by just saying yes.  Because that is the answer. Social media may in fact become the #1...

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