Leadership

The One Skill Every Millennial Must Master!

Posted by on Sep 9, 2014

As someone that mentors and coaches leaders and friends, I’m often asked what one skill should I focus on mastering.. my answer STORYTELLING! Storytelling to me isn’t...

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Social Media

Social Selling: Why It Is Time And How To Get Started

Posted by on Sep 30, 2014

Back in 2011 Google released a study called “Zero Moment of Truth.” The purpose of the study was to better understand the informed consumer who was able to create buy/sell...

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Technology

4 Customer Experience Lessons From Camping Out For An #iPhone6plus

Posted by on Sep 19, 2014

Happy iPhone 6 Day! Yes today is iPhone6day as everyone on any social network is well aware.  Living in Arizona the chore of waiting in line overnight is quiet comfortable...

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Guest Blog

Why You’re Failing at Your Social Selling Campaigns by @RonSela

Posted by on Sep 23, 2014

The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers are a...

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Recent Posts

Was The “Facebook Experiment” A Big Deal? by @SteveOlenski

Was The “Facebook Experiment” A Big Deal? by @SteveOlenski

Jul 29, 2014

By now you’ve heard the news that Facebook recently conducted an “emotional experiment” whereby they manipulated the news feeds of users, nearly 700,000 of them. Conducted in 2012, the experiment or study or whatever you want to call it, was conducted over a period of one week and saw researchers alter the amount of positive and negative content in...

Turn live conferences into digital communities! @iSocialFanz

Turn live conferences into digital communities! @iSocialFanz

Jul 28, 2014

Who doesn’t love attending industry conferences and events?  Yes we all do and one of the first things you hear from EVERYONE who attends a conference is… “The conference was great but it’s all about the networking and after conference conversations!” In 2014 we are living in a digital connected economy and conferences must focus...

Digital Business: Moving Online Visitors Through The Sales Funnel

Digital Business: Moving Online Visitors Through The Sales Funnel

Jul 24, 2014

Question: We know that a lot of people stat the buyer’s journey online, but how can we move prospects through the sales funnel online other than just shameless self-promotion? First of all I’m really glad that you added the last sentence about shameless self-promotion. Because that would have been the first thing I suggested NOT TO DO! Now having...

How Omni-Channel Marketing Shapes The New Buyer’s Journey

How Omni-Channel Marketing Shapes The New Buyer’s Journey

Jul 23, 2014

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of...

What Millennials Can Teach The World? by @ArcIntel

What Millennials Can Teach The World? by @ArcIntel

Jul 22, 2014

When my friends at ArCompany started the Millennial Think Tank project, it inspired me to share, and connect this audience to a place where they can communicate and share their ideas. For more on how to be a part of their Think Tank, visit their community and jump in the conversation If you missed the first edition of our Millennial Think Tank, it was an eye...

Why Mobile Will Take Video Communication to #1 by @VisitecMktg

Why Mobile Will Take Video Communication to #1 by @VisitecMktg

Jul 21, 2014

Being in the video business, we have grown accustomed to the pervasive nature by which video can be consumed. With applications running on our desktop, laptop and mobile devices we are not only used to having access to easy video conferencing, but are actually quite comfortable with it.  In fact, at times, the idea of picking up the phone isn’t only...

John Legend: Insights On Modern Marketing #Interact14

John Legend: Insights On Modern Marketing #Interact14

Jul 18, 2014

“To write a great love song, be in love,” says the man, the myth, the John Legend, as he mixes words of wisdom with unaccompanied brilliance behind a 9-foot grand piano on stage at Interact 14. The event? It was hardly a concert, in fact, it wasn’t a concert at all; rather a room full of marketers, “Modern Marketers” to be more specific. So when 1500...

Cloud Cappuccino: Why SMB’s Should Think Cloud Computing

An Entrepreneurial Approach To Emerging Tech For any small or midsize business owner, the costs of doing business are every bit as important as the revenues created. With sometimes-limited buying power, it has to be this way because small upticks in volume rarely yield great decreases in cost. Over the past decade, technology has been as disruptive as ever to...

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