Leadership

Recruit, Hire, Retain: HR Strategy For The Small Business

Posted by on Jun 17, 2014

When it comes to human resources, small businesses tend to have little – if any – real resources dedicated to the role. For most companies with fewer than 25 employees, there...

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Social Media

Digital Business: Moving Online Visitors Through The Sales Funnel

Posted by on Jul 24, 2014

Question: We know that a lot of people stat the buyer’s journey online, but how can we move prospects through the sales funnel online other than just shameless...

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Technology

Posted by on Jul 17, 2014

An Entrepreneurial Approach To Emerging Tech For any small or midsize business owner, the costs of doing business are every bit as important as the revenues created. With...

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Guest Blog

Was The “Facebook Experiment” A Big Deal? by @SteveOlenski

Posted by on Jul 29, 2014

By now you’ve heard the news that Facebook recently conducted an “emotional experiment” whereby they manipulated the news feeds of users, nearly 700,000 of them. Conducted in...

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Recent Posts

Digital Business: Selling With Content, Without Social Media

Digital Business: Selling With Content, Without Social Media

May 22, 2014

Question: What are some ways we can promote and distribute content outside of Social Media? Our sales team feels that many of our customers aren’t reading their social media or sourcing our content from it.   No matter how many people take to social media channels and other online content consumption vehicles, there are still many that don’t;...

Are People Really Going To Use #AmazonCart?

Have you ever been so compelled by a brand tweet that you just have to have their product now, or at least you have to buy it right now? And I’m not talking about some delectable food image or a late night delivery from Taco Bell, but rather a product like a book or gadget or something that you would normally go online to buy? While I think the idea is a bit...

Internet of Things: Time For A Name Change?

Internet of Things: Time For A Name Change?

May 20, 2014

While an exact number may be all but impossible to come by, the estimated 10 billion devicesconnected to the “Internet of Things” (IoT) in 2014 isn’t really all that many. I mean, we live in a world of more than 7 billion people, so if you look at it that way, there isn’t even 1.5 connected devices per person on earth. Now of course that isn’t the...

4 Technology Trends Disrupting How We Communicate

4 Technology Trends Disrupting How We Communicate

May 19, 2014

As much as I love to get out and do public speaking, running a business can make it really hard to find the time to travel, deliver a presentation and keep up with the day to day operations. Especially without worrying about what you may be missing back at the office. However, tomorrow I will be heading off to deliver a new presentation on technology disruption...

Why Retention Is A Better Investment Than Sales Pros!

Why Retention Is A Better Investment Than Sales Pros!

May 16, 2014

You just finished your annual sales meeting and among the highest items of importance on your list was to attain new customers. While a terrific idea, it’s not a unique one. Just about every business leader has figured out that sales has changed a bit in the past few years, but for the most part in many ways, the world of sales is business as usual. So right...

Your Guide To Hashtag Analytics And Optimization by @DanCristo

Your Guide To Hashtag Analytics And Optimization by @DanCristo

May 14, 2014

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat...

Why Brand Media May Be The Death Of Traditional Media

Why Brand Media May Be The Death Of Traditional Media

May 13, 2014

I read an article in Fast Company today where the topic was whether or not Brand Storytelling will replace the news. A provocative piece that stemmed from a story written by a former USA Today journalist who left the media to move into a content marketing role. A defection that is becoming all too regular an occurrence as traditional media struggles and content...

The Critical Role Of Emotions In B2B Purchasing

If I were to tell you that the reasons why we buy things are based more on emotion than logic or reasoning you probably wouldn’t doubt me, would you? Deep down I think we all know that we do this, especially with personal purchases. Perhaps summed up best by the old adage about how we buy things we don’t need, with money we don’t have to...

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