Leadership

7 Rules For Increased Sales Productivity

Posted by on Apr 7, 2014

The pressure for sales professionals is on.  It mounts as the quarters or years go by and the reward once you hit your number is another number.  So just as you take a breath...

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Social Media

3 Insights Required For Successful Social Media

Posted by on Apr 11, 2014

Question: Our company is trying to use social media to drive interest in our product (aren’t we all) and we want to make sure not to just do social media like everyone else....

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Technology

Why Small Brands Need Big Data

Posted by on Mar 13, 2014

For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are...

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Guest Blog

How Rebranding Catapulted This Inc. 5000 Company by @DavidBrier

Posted by on Apr 14, 2014

Can rebranding help a company shed an outdated brand image? How does it cast off a brand voice that no longer speaks to today’s market place? Milestone Systems is an INC 5000...

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Recent Posts

5 Ways To Create Unparalleled Customer Experiences

5 Ways To Create Unparalleled Customer Experiences

Feb 21, 2014

All companies claim that customer support is a top priority, but how many are reinforcing these steps to create better experiences?   An average customer experience may be worse than a bad one.  If your company delivers a bad experience, at least it will be memorable, just not the way you hope.  However, I have long thought danger lies in...

The Case Against A Full Time Internship by @PhilSimon

The Case Against A Full Time Internship by @PhilSimon

Feb 20, 2014

  Are Full Time Internships A Good Choice?   The NY Times recently ran a piece on an increasingly common practice: college graduates taking internships in lieu of proper jobs. In For Interns, All Work and No Payoff, Alex Williams explores the pros and cons of essentially working for free, especially among college graduates with oodles of debt. The...

Watson May End Search As We Know It? #IBMPWLC

Watson May End Search As We Know It? #IBMPWLC

Feb 19, 2014

Just Google It…Everyone Else Does   Right now when we want to know more about something, anything, we Google it; this isn’t an exception, this is the rule. In fact, 74% of the entire population turns to Google to start their information finding efforts. This trend has been on the rise for sometime and as we have become more dependent on Google,...

Branding Revolution: Earn Readership On Owned Media

Branding Revolution: Earn Readership On Owned Media

Feb 18, 2014

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come. Global brand leaders like Coca Cola, IBM, American Express and so many more have turned their attention to building communities based upon providing useful information, engagement and building a sense of community for visitors that has never...

Digital Business: The Next Customer Service Channel

Digital Business: The Next Customer Service Channel

Feb 17, 2014

Question: As a smaller company it is hard to have people watching our social media all the time, but we do want to be more responsive for our customers.  Should we use social media as a customer service channel?   I could actually make this a really short blog post by just saying yes.  Because that is the answer. Social media may in fact become the #1...

Sales: Breaking Down Barriers Of Doing Business

Sales: Breaking Down Barriers Of Doing Business

Feb 14, 2014

Let’s review some hot and not-so-hot items in the world of technology. Hot: Cloud Not: On Premise Software and Hardware Solutions Hot: Software as a Service (SaaS) Not: Perpetual License Based Software Hot: Bring Your Own Device (BYOD) Not: Appliances and Use Specific Devices Besides the obvious fact that they are all technology related terms, what do...

Klout Acquired: Should We Care?

Klout Acquired: Should We Care?

Feb 13, 2014

In almost a bizarre fashion following a night of discussion with Mark Schaefer and TJ McCue about the validity (or lack thereof) of Klout, right there in my Facebook stream I see a “Mashable” article delivering the news that Klout has reached an agreement to be acquired for ~100 million dollars by Lithium Technologies. Let’s just say I was surprised. I...

Betting On Big Data: CMO’s Remain Uncertain #IBMPWLC

In her opening keynote from IBM Partner World 2014, Ginni Rometty, IBM CEO said in no uncertain terms, “The future winners and losers in business will be decided on how they use information.” A telling statement as to where the “Big Blue” CEO sees the future of business heading. Of the 3 major priorities of the business, which Rometty...

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