Leadership

Millennial Think Tank: The Future of Sports

Posted by on Nov 21, 2014

This week we focused our Millennials’ attention on major professional sports; the NFL has reigned supreme for at least 20 years, but we had an inkling that things might be...

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Social Media

Digital Eyeballs will provide us a #NewWayToWork

Posted by on Nov 18, 2014

iSocialTalks is live from NYC this week as I’m in the city participating in a Think Tank Event sponsored by PureMatter Thinkathon sponsored by IBM a dynamic three combined...

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Technology

Big Data and Cloud for SMBs starts with Engagement

Posted by on Oct 31, 2014

With so much confusing talk around Cloud, Big Data and Analytics it’s no wonder that many small and midsize businesses still feel like only enterprises are utilizing these tools....

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Guest Blog

3 Tips For Creating An Effective Social Media Plan by @RonSela

Posted by on Nov 3, 2014

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media...

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Recent Posts

Your Vanity is Killing Your Brand- Part 3: Social Influence

Your Vanity is Killing Your Brand- Part 3: Social Influence

Sep 24, 2014

aka Vanity Metrics Are Worthless & Futile – Part 3: Social Influence How many times have you heard someone say, “It’s impossible to calculate the ROI of social media”? If I had a dollar for every time someone uttered that phrase in my presence I’d be pre-ordering a Tesla Model X right now instead of sharing my two-bit wisdom with you all. Not...

Why You’re Failing at Your Social Selling Campaigns by @RonSela

Why You’re Failing at Your Social Selling Campaigns by @RonSela

Sep 23, 2014

The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers are a community of users who discuss everything from their jobs to politics to business products and services. Forrester Research confirms that B2B customers are buying through social...

4 Customer Experience Lessons From Camping Out For An #iPhone6plus

4 Customer Experience Lessons From Camping Out For An #iPhone6plus

Sep 19, 2014

Happy iPhone 6 Day! Yes today is iPhone6day as everyone on any social network is well aware.  Living in Arizona the chore of waiting in line overnight is quiet comfortable compared to those back east in heavy coats and rain. This wasn’t my first time waiting for an Apple product as an apple fan and Mac Beta tester as I’ll explain the experience is...

Digital Business: How To Sell On Twitter

Digital Business: How To Sell On Twitter

Sep 18, 2014

Question: Our management team really doubts the value of social media for our business (B2B). Any tips on how you can create sales opportunities using Twitter (or other social media)?   You aren’t alone. A lot of B2B companies struggle with the idea of social media. Unlike the sales channels that most B2B companies are used to, social media tends to...

4 Keys To Building A Social Business From The Inside Out

4 Keys To Building A Social Business From The Inside Out

Sep 17, 2014

When talking about the explosive growth of social media, there may be nothing I hear more from small- and medium-business owners than this: “We know we need to get involved in social, we’ve tried! Our team just doesn’t buy into it. They have a way of doing things, and it’s really hard to change.” Like a perfectly thrown dart, this nails the...

Welcome To The Human Data Center

Welcome To The Human Data Center

Sep 15, 2014

  It’s hard to believe but regardless of whether you are a boomer or a millennial, the average consumer spends almost 24 hours per week online. An entire day! Other than sleeping (for most of us), there may be nothing we do for more time in a given week than search, email, and browse the Internet. However, in a world where data is fast becoming the next...

Your Vanity Is Killing Your Brand – Part 2: Linkedin

Your Vanity Is Killing Your Brand – Part 2: Linkedin

Sep 15, 2014

aka Vanity Metrics Are Worthless & Futile – Part 2: LinkedIn There is much talk today about networks versus communities and communities versus tribes. But ultimately, to be successful you need to surround yourself with like-minded peers. Because as the saying goes “you are the company you keep.” Whether you are in the early stages of building your...

Personal Branding 101: What’s your story?

Personal Branding 101: What’s your story?

Sep 11, 2014

So you heard that you need to have a personal brand but you don’t have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter. Ok don’t think about it as building a brand, think about it as if you need to establish a digital reputation.  Wait haven’t you...

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