Welcome back everyone!  We have arrived – 4/4 – the finale – the last of the 4 intangibles of Successful Leadership.

First, a quick refresher of the first 3 intangibles along with a summary (in 8 words or less).

  1. Humility – Fail with grace (Do you?)
  2. Honesty – Always be truthful – and diplomatic (This is tricky)
  3. Empathy – Aspire to understand others (Genuinely)

With these three things behind us, what rounds all of these off like a fine full bodied red wine with a perfectly prepared 12oz Filet Mignon?


Yep, that is it, the 4th and final intangible of successful leadership can be achieved by performing your responsibilities as a leader with unwavering integrity.

By one definition, Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes.

Let’s look at the pieces above and throw some questions out there to further explore why each piece of integrity is so critical.

Consistency of Actions

Is your behavior something to model after? Do you do and say the same thing?

Consistency of Values

Are your values well understood? Do you waiver on tough subjects? Can you be counted on to act out of eyesight the same as when you are being watched?

Consistency of Methods

How do you lead? Do you treat people the same? Do you play favorites? How do you approach adversity vs. prosperity?

Consistency of Principles

One question, Do you do the right thing when no one is looking?

Consistency of Expectations

I’m adamant about this one.  Expectations must be clearly understood.  Do you do this? Do your teams know what is expected from them and how they will be evaluated on this?

Consistency of Outcomes

The proof is in the pudding.  What are your results?

To truly be a “High Integrity” leader, the questions above must be asked and answered correctly. Then they must become part of your inner leadership, to be in your everyday routine, and they must be implanted in your soul where the core of leadership lies.

In a minute, can you become a great leader? I would say no, but the intangibles we have discussed over the past several weeks.  Those I say with confidence are the key.  Better yet…

It only takes 4.  That is it.  Great education, aptitude, and acumen can only be fully realized if they coupled with these intangibles.  These 4 however, are not achievable just by talking about them.  They take discipline and a commitment to excellence.  However, if you do the work to realize them all, the payoff is well worth the effort.

So when do we start? Like every other worthwhile endeavor – “Fire when ready.” I assure you will be glad that you did.

Daniel Newman
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Daniel Newman

Founder and President at Broadsuite, Inc.
After 12 years of running technology companies including a CEO appointment at the age of 28, I traded the corner office for a chance to drive the discussion on how the digital economy is going to forever change the way business is done. I'm an MBA, adjunct business professor and 4x author of best-selling business books including "The Millennial CEO" and "The New Rules of Customer Engagement." Pianist, soccer fan, husband and father, not in that order. Oh and for work...I'm the co-founder of V3B [Broadsuite], a marketing firm specializing in the digital space, helping companies be found, seen and heard in a cluttered digital world.
Daniel Newman
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