Ahh, the Retweet. A legacy act of kindness in the twitter (Social Media) community.

Then there is the reshare, the +1, the stumble, and the like. This can be backed up by digging, buffering, redditting, pinning, and a wide array of other ing ings…

Of course, why not, all of these things are easy to do and they are a nice way to pay a compliment, share something relevant, or just get involved.

At least most of this sharing is of others (hopefully) original content. You gotta love the RT of the RT of the Share that was originally +1 (Assuming anyone is using Google+).

However, all of this sharing of others content has at times made me wonder where all of the creativity has gone? Dare we be original?

While sharing is caring and it is true sometimes others stuff is just so good that we MUST curate it (I do quite a bit of it myself)…Nevertheless, what will set us apart is what we “Add” to the conversation. Begging the question, how can we all be more original?

Here are 4 things to experiment with to add your voice to the conversation…

  • Blogging: A bit obvious, but it is a chance to develop and deliver an original voice around just about anything. While this method of putting your ideas out there is a winner, sadly, I see a lot more too blogs than those that really add to a topic.

  • Edit RT: Take a chance and add to the tweet. An opinion, why you agree, or go crazy and suggest what you don’t agree with. Trust me, it will go further than the generic RT.

  • Be Profound or Even Provocative: Ask a question that makes people think. If you want to go out on a limb, and if you aren’t tweeting on behalf of your company maybe even be a big provocative. This works for sure!

  • Test Your Comfort Zone: After all this is Social, and that makes it kind of random. Jump in and participate in an area you aren’t an expert on. Since we aren’t really experts on any topic you can do this with anything.

Will you dare to be original? I can’t wait to find out!

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Daniel Newman

Founder and President at Broadsuite, Inc.
After 12 years of running technology companies including a CEO appointment at the age of 28, I traded the corner office for a chance to drive the discussion on how the digital economy is going to forever change the way business is done. I'm an MBA, adjunct business professor and 2x author of best-selling business books including "The Millennial CEO" and "The New Rules of Customer Engagement." Pianist, soccer fan, husband and father, not in that order. Oh and for work...I'm the co-founder of V3B [Broadsuite], a marketing firm specializing in the digital space, helping companies be found, seen and heard in a cluttered digital world.
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