Thoughts 4 Friday – Be Original With Social Media

Thoughts 4 Friday – Be Original With Social Media

Jan 13, 2012

Ahh, the Retweet. A legacy act of kindness in the twitter (Social Media) community.

Then there is the reshare, the +1, the stumble, and the like. This can be backed up by digging, buffering, redditting, pinning, and a wide array of other ing ings…

Of course, why not, all of these things are easy to do and they are a nice way to pay a compliment, share something relevant, or just get involved.

At least most of this sharing is of others (hopefully) original content. You gotta love the RT of the RT of the Share that was originally +1 (Assuming anyone is using Google+).

However, all of this sharing of others content has at times made me wonder where all of the creativity has gone? Dare we be original?

While sharing is caring and it is true sometimes others stuff is just so good that we MUST curate it (I do quite a bit of it myself)…Nevertheless, what will set us apart is what we “Add” to the conversation. Begging the question, how can we all be more original?

Here are 4 things to experiment with to add your voice to the conversation…

  • Blogging: A bit obvious, but it is a chance to develop and deliver an original voice around just about anything. While this method of putting your ideas out there is a winner, sadly, I see a lot more too blogs than those that really add to a topic.
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  • Edit RT: Take a chance and add to the tweet. An opinion, why you agree, or go crazy and suggest what you don’t agree with. Trust me, it will go further than the generic RT.
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  • Be Profound or Even Provocative: Ask a question that makes people think. If you want to go out on a limb, and if you aren’t tweeting on behalf of your company maybe even be a big provocative. This works for sure!
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  • Test Your Comfort Zone: After all this is Social, and that makes it kind of random. Jump in and participate in an area you aren’t an expert on. Since we aren’t really experts on any topic you can do this with anything.

Will you dare to be original? I can’t wait to find out!

11 comments
PamMktgNut
PamMktgNut

Okay.... feeling compelled to comment!!! I agree with you. I bust so many people on Twitter who comment on my blog posts and it's obvious they never read yet they'll tweet they disagree, yet they don't know what they are agreeing or disagreeing with. Had one happen today w/the social biz post who told me it couldn't be defined. It was quite funny as that was the point of the entire post. Ha! Thanks for always keeping it real buddy!

arkarthick
arkarthick

In this ever-evolving/fast-paced tech/Social Media world, seldom we're going to be unique as we might think - which is indeed a sad thing. Originality and creativity suffers in the name of increasing productivity. But what to do other than adapting to changes. Of course, the pointers you mentioned (certainly rewriting RTs) will certainly help to an extent.

dbvickery
dbvickery

Although we as bloggers all like our readers/subscribers to add comments, time can be precious. However, I think the perfect compromise is the "Edit RT" you mention above. You still voice a brief opinion which adds personality and perspective to a simple RT.

danielnewmanUV
danielnewmanUV moderator

@PamMktgNut Glad I kept it real in a timely fashion. I know we are all busy, I'm just saying if you do lazy social media you'll get lazy results. Cheers!!!

profkrg
profkrg

@PamMktgNut Pam, this is so interesting to me. It would seem that people would tend to agree if they hadn't really read the content. It's amazing to me that people are abrasive enough to disagree with commentary they haven't even read.

Latest blog post: Media Jobs for Jan. 13

danielnewmanUV
danielnewmanUV moderator

@arkarthick These are just a couple of ways - the point is, if we all "Add" to the equation we improve things. If we simply copy one another that doesn't accomplish nearly as much...???

danielnewmanUV
danielnewmanUV moderator

@dbvickery Time is an issue - but not taking the time to add to the conversation is pretty risky IMO...Thanks bud!

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